The Lounge

Social Media Marketing for Transgender Fashion Models: Part Seven: Discussion

Discussion When researchers tackled the broad topic of new media marketing, their research can come to a complete halt as a result of so many social media platforms.  According to the author of the book Instagram Power by Jason G. Miles mobile platforms dominate the market with social media sites.  Miles, 2014, explains, “The world […]

Social Media Marketing for Transgender Fashion Models: Part Six: Solution

Solution The solution that is presented by researchers and myself is the use of social media marketing to gain exposure and raise awareness for the Transgender community.  The most striking case was the study of Andreja Pejic (notable transgender model/actor) in the published book “Digit@l Girls” by authors MacPherson, Marko, Shawn Dahl, and Nicole Phelps. […]

Social Media Marketing for Transgender Fashion Models: Part Five: Literature Review

Literature Review In approaching this problem, others have approached it with the aim of learning best practices that applied to model careers as a transgender fashion model. The best way to evaluate the issues to move towards an understanding was to research those who have written on the subject. I wanted to find articles with […]

Social Media Marketing for Transgender Fashion Models: Part Four: Modeling: A Social Media Approach

Modeling: A Social Media Approach The sources and the approach to this research project we found in three distinct levels of research available on the topic of Transgender fashion models and the proposed solution these authors and myself have presented.  The first level of analysis focused on the journals and periodicals found the right problem […]